Buying Facebook likes and twitter followers is BIG no no. Why?, because you will be found out by eagle-eyed followers waiting for your ‘brand’ to slip up.
In recent days, Independent local election candidate, Sean Tyrell from Ballymun, says he woke up one day over the Christmas holiday’s to find Facebook likes for his campaign page had soared from around 300 to over 2,000 likes. Unfortunately for Sean it was spotted that most of those likes came from Istanbul.
Sean told the Northside People,
“I think people went out of their way make me ‘trend’ on Twitter, Over Christmas I just woke up and there was an extra 2,000 likes sitting there and I just said ‘thank you very much, I’ll take that”.
“I honestly, genuinely haven’t a clue where they came from.”
Sean, you are not so politically important that people went out of their way to make you trend on twitter. But seeing as you have a neck like a jockeys backside, politics is a career that will suit you well.
Hello, Consumers’ Association of Ireland, The_CAI on twitter. The blurb on their website says ‘the Consumers’ Association is Ireland’s independent, self-funded and non-profit organisation, founded in 1966’. But by its own admission the CAI says its future is in doubt without continued government support.
The CAI were in the Sunday Times recently, Mark Tighe reported that Richard Bruton, the minister for jobs, enterprise and innovation, has granted The CAI a further €45,000 in state funding despite the association only spending 58% of a €47,000 grant last year. The Minister gave the CAI funding despite three civil servants in Bruton’s department writing memos that state funding for the CAI should cease and any state funding for the CAI should be accomapnied by a robust buisness case.
Say hello to – @valueIreland who tweets and blogs about consumer issues. You can find the website here – Value Ireland. Value Ireland is not in receipt of any state funding, and you can find helpful tips and advice about making ‘better purchasing decisions through better information’.
Value Ireland tweeted this.
The CAI blocked the Value Ireland twitter account when it pointed out the CAI had acquired over 3000 followers in such a short space of time. I did an analysis of The CAI’s followers to see if Value Ireland’s claims stood up. Here’s what I found.
A whopping 1707 of The CAI’s twitter followers speak Spanish, Because the price of a pint of milk in Tesco’s Dundrum is an issue in Latin America.
A map of CAI’s followers – show that for some bizarre reason (cough) most of its followers come from Latin and South America.
To put things in perspective the CAI account has more followers from Brazil than in Ireland.
Have the CAI hired an outside consultant to manage their social media presence and are unaware of what’s happened? The CAI or whoever runs their twitter account will claim that they don’t buy twitter followers, Why would anyone waste money on buying twitter followers for another twitter account? Either way in a short space of time the CAI twitter account acquired over 3,000 followers. A robust and engaging social media presence can be a big boost to your brand, but the appearance of buying followers can seriously damage a brands credibility
On the bonfire of quango vanities buying twitter followers is surely up there with the most wasteful and deceitful of spending. Lets hope this has not been the case with the Consumer Association of Ireland.